The SUBWAY® Chain Partners with Heart Research UK
11 Jun 2009

Healthy lifestyle is all about making the right choice according to experts and a new strategic partnership between the SUBWAY® chain and leading national charity Heart Research UK, marks a joint commitment to encourage people across the UK and Ireland to eat better and lead healthier lifestyles by not only providing SUBWAY® customers with choice in store, but through a national fundraising campaign to raise money for HRUK Healthy Heart community projects and pioneering medical research.

Heart Research UK is encouraging consumers, as part of their healthy balanced diet, to choose one of SUBWAY®'s 'Low Fat' Subs, which as part of other planned initiatives, not only on the high street but within SUBWAY® stores, will help to promote healthy hearts.

The SUBWAY® chain is committed to offering its customers choice and both organisations understand the need for a holistic approach to health and wellbeing where nutrition and diet are as important as lifestyle and fitness.

Alex Cacouris, Head of Marketing for the SUBWAY® chain, said: "The everyday choices we make from what we put into our bodies to whether we take the lift or stairs are equally important. The partnership with Heart Research UK reflects consumers' increasing focus on a holistic approach to health and wellbeing and provides them with both an incentive and choice - allowing them to take fresh steps to a lifestyle change for the better."

Barbara Harpham, National Director for Heart Research UK, said: "We have to accept, in the real world, that even though all the advice on a healthy heart lifestyle, especially eating, is out there it's not having the effect we would like. It appears that people are sick of being told what they can and cannot eat and, along with the results of MORI research into healthy eating habits, recently commissioned by SUBWAY®, we are starting to get to the bottom of the reason why people are still making choices that could increase their risk of heart disease. If tasty, healthier options were available on most High Streets, it at least gives people the opportunity to choose a healthy, balanced diet.

Cardiovascular disease affects everyone, irrespective of age, gender and ethnicity. Obesity is rife across all age groups and we are only storing up problems for the future, it's a time bomb, really - mostly down to unhealthy lifestyles. If we can get people to make the healthiest choice, we can help everyone to live healthier, happier, longer lives."

The SUBWAY® chain's range of unique 'Low Fat' Subs has been designed as the choice for those wanting a tasty, lower fat, lower calorie option, full of nutritious ingredients. Additionally, by choosing all the salad ingredients customers get one of the five daily servings of fruit and vegetables as recommended by the Department of Health.

Juliette Kellow, the SUBWAY® chain's nutritionist, said: "Sandwiches can make an important contribution to a balanced, healthy diet especially if they are made with wholewheat bread, skip the butter and mayo and include low-fat fillings and plenty of salad. It's all about choice. With today's busy lifestyles, eating on the move is a necessity for many of us and lower-fat sandwiches provide both convenience and a better-for-you option than many traditional fast foods."

As part of this unique approach to partnership, the SUBWAY® chain is also working to become a Healthy Heart Employer, as part of Heart Research UK's Healthy Heart Employer Mark scheme which encourages healthy eating, physical activity and smoking cessation among staff to improve heart health. Not only will this help SUBWAY® staff to live a healthier lifestyle it gives them the reasons why they should be encouraging their customers to choose a healthier, balance diet.
 
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For further information contact:
Anne Christopher at McKenna Townsend PR
Telephone: 01425 472330 Email:anne@mckennatownsendpr.com
Notes to Editors:

• The SUBWAY® chain is the world's largest submarine sandwich franchise, with over 29,000 locations in 86 countries. Headquartered in Milford, Connecticut, SUBWAY® was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business.
• SUBWAY® is a registered trademark of Doctor's Associates Inc.
• For more information about the SUBWAY® chain please visit www.subway.co.uk

• Heart Research UK
Heart Research UK is a visionary charity founded in 1967 by Mr David Watson, a working heart surgeon, who realised that patients were dying unnecessarily because of the lack of research in heart disease, especially surgical techniques. Having funded six of the first eight UK heart transplants the charity leads the way funding ground breaking, medical research projects into the prevention, treatment and cure of heart disease. There is a strong emphasis on supporting clinical and surgical projects and young researchers on their first steps into research. The Charity currently funds over £3.8m of research projects at 30 hospitals and universities across the UK, £1.4 in 2008 alone. In addition, over £500,000 has been awarded to community-based Healthy Heart lifestyle projects that aim to prevent or reduce the risks of heart disease.
 

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