APPY TALK: MOST POINTLESS iPHONE APPS REVEALED
22 Sep 2010


APPY TALK: MOST POINTLESS iPHONE APPS REVEALED
With the average iPhone user spending two and a half days a year on them

A talking cat, flying cow and a pretend pint of beer were named among a list of the most pointless iPhone applications, it emerged yesterday.

Also making the top ten was the Cat Piano, a lighter app and Hold On!, which requires users to press a button down for as long as they can.

A crude app called Rate a Fart, where the smart phone gives the owner's flatulence a score out of ten, was also named.

However, whilst these apps are considered totally pointless, the average iPhone user admits to spending 10 minutes a day on them, which equates to 2.5 days a year.

The world's most pointless apps emerged in a study of 4,000 iPhone users by the SUBWAY® sandwich chain that launched its own (very useful!) SUBCARD® loyalty scheme app this summer.

Yesterday the Marketing Director for the SUBWAY® chain in the UK and Ireland, Roy Clouter said: "In a short space of time, phone apps have become a huge part of many people's everyday lives. It's great to see that on the whole they are useful and make our lives easier, but amazing to see the amount of time people are spending on completely pointless apps. Some of these apps are great fun and if it helps people relax during downtime, then we're all for it!"

The 'Talking Tom' app emerged as the overall winner of the most pointless apps. The app shows a cartoon cat purring, drinking milk and repeating whatever its owner says. It has been a huge hit with iPhone users this year.

iBeer, which allows users to simulate drinking a glass of beer, complete with sounds effects, was voted the second most pointless.

In third place was Fat Booth, which allows people to convert perfectly normal pictures of themselves in to a more overweight image.

Coming in fourth was Cat Piano - which as it sounds, is a cat playing the piano.

Completing the top five was the Zippo Lighter application which allows you to customise your lighter and with a flipping motion open the lid and ignite the flame.

But it's not all about time wasting - a whopping 82 per cent of iPhone owners said on the whole apps generally made their lives easier.

The poll also revealed that the average iPhone user spends 33 minutes a day on apps, but a further ten minutes on totally pointless applications.

The most popular place to browse apps is in waiting rooms, followed by on the commute to work. But an unproductive one in ten of us chooses to play pointless games on apps at work.

Of the 4,000 iPhone users polled, most people used up to five apps a day with 44 per cent of people saying their most used apps were social networking sites, followed by 15 per cent of adults claiming it was news sites.

The third most used apps were sporting apps and pointless games.

SUBWAY® marketing director Roy Clouter added: ''Many of the apps listed in the poll are mere crazes and I'm sure many won't stand the test of time. But apps that enhance our lives by allowing us to keep track of breaking news, check the weather or redeem free products will no doubt continue to add value to our everyday lives. For example, the SUBCARD® loyalty scheme app allows users to monitor how many points they've stacked up online and find their nearest SUBWAY® store.''

TOP 10 TIME WASTING APPS

1. Talking Tom (Cartoon cat repeating what you say and pulling faces)
2. iBeer (Simulates drinking beer)
3. Fat Booth (Morph pictures of yourself in to a much larger body)
4. Cat Piano (Cat playing the piano)
5. Zippo Lighter (Virtual lighter)
6. Cow Toss (You drag a cow and toss it)
7. Colour Tilt (You tilt your phone and the colours change)
8. Hold On! (You press and hold a button for as long as you can)
9. Woohoo (Press a button and it yells woohoo)
10. Rate a fart (Will rate the sound of your fart)
 

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