The Mastication Masterclass
18 May 2010
THE SUBWAY® STORES CHAIN URGES CUSTOMERS TO MASTICATE MORE AND TAKE THE SUBWAY® MASTICATION MASTERCLASS!
THE MASTICATION MASTERCLASS:
The SUBWAY® chain is urging its customers to masticate (chew) more, with the introduction of its new Chews Per Product rating (CPP), that will allow them to gauge their mastication performance.
Why not take the Mastication Masterclass? All you need to do is purchase the new Peri-Peri Chicken Sub, with a CPP of 500 (based on 25 chews per mouthful), and you can find out the following:
1. If you are chewing each mouthful of food enough times
2. How to masticate your way to better taste and health
3. The taste journey of the Peri-Peri Chicken Sub and what sensations and flavours you will experience as you chew
So what are you waiting for? Let the Mastication Masterclass commence!
1. WHAT TYPE OF MASTICATOR ARE YOU?
For one mouthful of your Peri-Peri Chicken Sub, count how many times you chew and then rate yourself with the below scores:
| Chews per mouthful |
What type of Masticator are you? |
| 5 or less |
Greedy Gulper
Slow down and enjoy the moment, take your time and just focus on the grind
|
| 6-15 |
Speedy Swallower
Feel the sensation more; don't be so hasty to swallow. Enjoy the taste and bursts of flavour
|
| 16-20 |
Could Chew Better
You're nearly there, but you could chew better. Slow down and focus on the moment
|
| 25 + |
Mastication Master
You have perfected your mastication skills, getting the most enjoyment and pleasure from your experience
|
2. TASTE JOURNEY
Can you tell when the flavours come through? See below for the full Peri-Peri Chicken Sub taste journey (based on one mouthful):
Pre bite - Allow the smell of the spicy chilli flavours to stimulate your senses and send signals of excitement to the brain.
1-10 chews - When you first take a bite of this Sub, you will immediately be hit with the tantalising spicy Peri Peri sauce; with the blend of chillies bursting through, allow the flavours to flood your mouth.
11-20 chews - Enjoy the crunch of the salad and fresh flavours as they cool your mouth down and allow the zesty lemon and lime flavours to come bounding through.
21-25 chews - As the flavours continue to bind together and tease your senses with bursts of warmth and zest, ensure that you savour each moment, preparing your mouth for the next bite.
3. MASTICATION MASTERCLASS
Shocked by your results? Want to know how to masticate more efficiently?! Check out this Mastication Masterclass to help you get the most enjoyment and flavour from your food:
1. Use your teeth:
Cut or bite your food into small, manageable pieces-use your teeth! Having more to chew will allow you to gain the best nutritious value from each morsel in your mouth.
2. Masticate
Chew each mouthful of food thoroughly, chewing at least 15 times. The number will vary with each person. Size, gender, age and other factors can all contribute to your saliva production and breakdown abilities.
3. Use your tongue:
Follow the simple rule of: if you can still determine the food texture in your mouth (not taste), you haven't chewed it enough. For example, if you are eating this SUBWAY® sandwich and you can still tell the difference between the bread, salad and chicken by texture, keep on chewing.
4. Chew everything:
Chew semi-liquid foods, such as yogurt, just as you would solids. While you might take slightly fewer chews, it is important to get the enzymes in your saliva working. This only happens through chewing.
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