SUBWAY® SHAPES UP WITH HEALTH AND WELLBEING COMMITMENTS
10 Mar 2011
The SUBWAY® chain has announced plans to continue its commitment to the health and wellbeing of its customers. The chain has developed new initiatives for 2011 to promote healthier lifestyles.
The SUBWAY® chain has provided healthier options for many years. Over the last two years, the chain has made significant progress to introduce improvements and ensure its sandwich and salad menu continues to provide plenty of choice for customers and forms part of a healthy balanced diet. The chain, which first unveiled its Health and Wellbeing commitments in 2008, has published an update on achievements to-date and its ongoing commitments for 2011.
Key highlights of the SUBWAY® chain's successes so far include:
• Salt reduction - the SUBWAY® chain has significantly reduced salt levels across all products by an average of 33% - and work continues to make further reductions in 2011 and 2012
• Calorie information - nutritional information, including calorie, fat and salt levels, is provided in all stores on the glass counter front as well as on the website
• No artificial trans fats - all products have been free from partially hydrogenated vegetable fats and oils (pHVOs) and therefore artificial trans fats since 2009
• Providing 5-a-day - a Garden Side Salad has been added to the snacking menu - this provides one of the 5-a day portions of fruit and vegetables recommended by the Department of Health. In addition, if a customer chooses to have all the salad options with their tailor-made Sub, this will also provide them with one of their 5-a-day
• Promoting healthy choices - a Healthy Heart symbol has been added to the menu panels in stores to highlight the Low Fat range of Subs (eight Subs with less than 3g of fat per 100g and less than 347 calories per portion). The customers' choice of any of the eight Low Fat Subs is also supported by the chain's national charity partner, Heart Research UK
• Funding for healthy heart programmes - along with the chain's charity partner, Heart Research UK, an initiative was launched to provide 'Healthy Heart Grants' to organisations across the UK who are committed to improving heart health. So far, grants have been awarded to some deserving projects, including a £7,000 grant to fund healthy heart workshops in a youth club in Leicester, a £9,000 grant to Sunderland Football Club to help them deliver interactive healthy heart coaching sessions to 14 schools and a £4,000 grant to the Lancashire Sea Cadets to offer an 'Eatwell 4 Less' course
• Working with the Department of Health - the SUBWAY® chain has been actively involved in the Food Network Group as part of the Government's Responsibility Deal - helping to make improvements across the food industry
To continue the impressive progress the brand has made to-date, it has set the following commitments for 2011:
• Further salt reductions - the SUBWAY® chain is working towards further reductions in salt, in-line with Government targets for 2012
• Reduced fat - the chain is working closely with suppliers to develop meat products with reduced fat, whilst maintaining quality and taste
• Calorie information - the SUBWAY® chain is committed to providing transparent nutritional information for customers and, as such, 50 stores are currently conducting in-depth research to pinpoint how and where customers wish information, including calories, to be presented - the results of this research will shape the provision of calorie information in all stores
• Healthier bread -new healthier bread options will be tested
• Promoting healthy choices - the SUBWAY® chain will use posters in stores to communicate healthy lifestyle messages to customers. The chain is also investigating the use of stickers on the Sub wrapper to highlight these messages
• Developing partnership with Heart Research UK - as well as the ongoing Healthy Heart Grants for organisations promoting heart health, the chain is planning a promotional campaign to encourage healthy heart choices, called 'Love your Heart' month
Commenting on the SUBWAY® chain's commitments, Professor David Haslam, Chair of the National Obesity Forum said: "It's encouraging to see a big brand like the SUBWAY® chain publicly announcing its commitment to help improve the health of the nation. The chain has made some impressive progress to-date, especially around salt reduction and we are delighted to see they are not resting on their laurels and have committed to introducing further improvements."
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