would like to place cookies on your computer to help us make this website better. To find out more about the cookies on our website, please see our Privacy Policy.


franchisees wanted

Franchisees wanted for great opportunities across the UK and Ireland

Learn More

attend a seminar

Seminars, trade shows and other events are run on a regular basis

View Events
44,589 stores in 111 countries worldwide.
2438 open locations
in the UK and Ireland.


Request a SUBWAY® Franchise Brochure to be sent to you.

Request Brochure

Facts and History

Fred DeLuca founded the first SUBWAY® store in Connecticut, USA, in 1965. The company has since grown into a multi-billion pound business, with 44,589 outlets in 111 countries.

In most years, about 70% of new SUBWAY® franchises are sold to existing SUBWAY® owners.

The low fat menu is popular with customers all around the world.


The story begins in Bridgeport, Connecticut, USA during the summer of 1965. Fred DeLuca, an ambitious 17-year-old high school graduate, was looking for a way to make enough money to pay for his university tuition. The solution came at a BBQ during a conversation with a family friend, Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop - having seen a sandwich shop in his hometown experience huge success.

With a $1,000 loan from Dr. Buck, the partnership was formed and Pete’s Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and quickly realised that marketing and visibility were going to be key factors in the success of the business - the third outlet was in a highly visible location and it’s still serving sandwiches today. The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced.

The next step was to formulate a business plan that outlined the SUBWAY® brand's goals. In an effort to reach those goals, SUBWAY® outlets began franchising, giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974.

UK and Ireland History
  • In 1996, SUBWAY® opened its first store in Brighton
  • Fred DeLuca carried out his first media tour of the UK in 2001 when SUBWAY® reached the 50 store mark
  • In 2002, SUBWAY® opens its 100th store in the UK and Ireland
  • At the end of 2003, there were 200 stores in the UK and Ireland
  • In July 2003 SUBWAY® Stores became the largest specialist sandwich franchise in the UK and Ireland, according to a report by Mintel
  • By mid 2004, there were 300 stores
  • By the end of 2004, there were 350 stores
  • By February 2005, there were 400 stores
  • By mid 2005, SUBWAY® Stores hit the 500th store mark with the opening of the store at Bristol International Airport
  • In 2006, the 600th store opened in Huntingdon, home town of the Earl of Sandwich
  • In August 2006, SUBWAY® Stores announced that it had more stores open in the UK and Ireland than Burger King, KFC and Pizza Hut
  • In July 2007, the 1,000th SUBWAY® store was opened
  • In 2008, the SUBWAY® franchise announced that it had more stores open in the UK and Ireland than McDonald's
  • THe SUBWAY® brand in the UK and Ireland supports the Department of Health’s 5 A DAY programme – by choosing all the salad ingredients for your Sub you get one of the five servings of fruit and veg recommended by the Department of Health
  • In 2009 SUBWAY® UK & Ireland announced a strategic partnership with leading national charity Heart Research UK
  • In 2011, the SUBWAY® brand in the UK and Ireland registered as a Responsibility Deal Partner and is an active member of the Department of Health Food Network Group
  • The SUBWAY® brand continues to expand at a phenomenal rate in the UK & Ireland, with an average of five stores opening every week
  • In January 2015, the SUBWAY® brand announced its 2,000th store in the UK and Ireland