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NUTRITIONAL LEADERSHIP

Ever since 17-year-old Fred DeLuca made sandwiches for his first customers in a small storefront sandwich shop in 1965, it was clear that SUBWAY® stores would be a new kind of sandwich bar - a sandwich bar without a fryer and where sandwiches were not pre-made. A place where you could see and choose from a variety of ingredients for your sandwich. Over the years, the SUBWAY® brand has always provided better choices to our customers and is committed to:

  • Offering a variety of products
  • Providing detailed and accurate nutrition, diet and healthy lifestyle information
  • Improving the nutritional quality of ingredients
  • Marketing and promoting choices for both adults & children 

image libraryWhat is The SUBWAY® Brand Doing Now?

The SUBWAY® brand is a partner of the Department of Health's Responsibility Deals and we have endorsed all three of the government's pledges - Calorie Labelling, Salt Reduction and the removal of Trans-Fats.

We know how important it is to inform our customers about the calories in their favourite foods and to help them think about the choices they are making-that's why new menu boards featuring calorie values are now in all SUBWAY® stores! In fact we have gone one step further by providing large posters with detailed nutritional information available at point of sale across the range.

We understand the potential positive health impact of lowering the amount of salt the average person consumes.

We are committed to reducing salt levels across our product range, whilst maintaining the quality and great taste of our Subs. We have already made significant progress in reducing salt content across our products and in April 2010, we announced an average 33% reduction across our product range. We are a partner of the Department of Health's Responsibility Deal and have signed up to the salt reduction pledge, which collectively will deliver a further 15% reduction on the Food Standards Agency's 2010 targets.

We offer a Low Fat range of Subs across our stores in the UK and Ireland. All of our eight Low Fat Subs contain less than 3g of fat per 100g, making them a great choice for customers looking for a low fat option. The Low Fat Subs are also low in saturated fats - containing less than 1.5g of saturated fats per Sub - and all our products have been free from partially hydrogenated vegetable fats and oils, and therefore artificial 'Trans Fats' since 2009. The Low Fat range of Subs is easily identifiable for customers in-store by a healthy heart symbol and is supported by national heart charity, Heart Research UK.

Our goal is to offer a variety of great tasting sandwiches that are lower in calories. Beginning in 2012, none of our core 6" sandwiches will exceed 600 calories and at least 67% of our core 6" sandwiches will contain fewer than 400 calories.

Offering a Variety of Products
Providing Detailed and Accurate Nutrition, Diet and Healthy Lifestyle Information
Improving the Nutritional Quality of Ingredients
Marketing and Promoting Nutritious Choices for both Adults and Children